Hi! My name is Jon Berry. For the past 25 years, I've been writing and speaking about people and their hopes and dreams, first as a newspaper reporter, then as a magazine editor, and for the past decade, in market research.
For some time, I've been interested in the intersection of work and belief. I think this is an important subject that's not being written about enough. It's also something that I've found myself gravitating to in Quaker meeting, classes at Earlham School of Religion, and other spiritual settings. With Insight Trails™, I hope to build a resource on work and spirituality, through Q&A interviews, reports, and personal reflections.
I am co-author of the book The Influentials (Free Press, 2003), a study of opinion leadership in America that's been called "groundbreaking" (Seth Godin), a book that "deserves a place on the shelf of anyone in business or politics" (The Washington Post), "a main line to the one conversation that matters" (Fast Company), and "must reading not only for marketers but everyone interested in how our society and culture function" (Daniel Yankelovich).